Digitalisation is changing markets and forms of competition. This research area focuses on innovative companies on one hand and on new market dynamics and the effects on social and economic inequalities on the other.
The fast paced development in the digital environment promotes a wide range of ambivalences that affect and constantly challenge us in almost all areas of life. Digitalisation offers immense opportunities for personal participation and opens up new areas of innovation, but at the same time demands the development of digital sovereignty and the definition of appropriate frameworks. A characteristic feature of digitalisation is that social reality is transformed into objectifying data structures, making data use ubiquitous in more and more areas.
The debate on digital participation and the design of data-structured reality spaces thus claims an increasingly important role, which is the focus of this research area. The aim is to identify new dynamics as well as development potentials and needs for action for the triad Market – Competition – Inequality. The central objects of investigation are data-based business model innovations, particularly in the area of education, and the framework conditions of data markets that make this innovation possible. Furthermore, the change processes of value chains and economic activity in the context of the Sharing Economy as well as upstream and complementary aspects of the Platform Economy and Internet Policy are examined. In this context, the potential and the effects of digitalisation on social inclusion, digital participation and digital sovereignty will also be considered and analysed with regard to digitalisation strategies and policy-making oriented towards the common good.
The sharing economy, as it is called, defines itself as a bilateral market based on assets as yet commercially unexploited and promises to change consumer habits and revolutionize value chains. The working group examines the opportunities and risks of the sharing economy.
The Research Group (Previously named: Data as a Means of Payment) examines data usage in the digital economy from legal, psychological and economic perspectives. Our research focuses on the functioning of digital markets as well as the chances and risks of data trade. It includes questions of private autonomy in the areas of tension between data markets, data protection, contract law, data rights, and cognitive and emotional-motivational dynamic processes that drive individuals to permit use of their personal data.
The research group combines theory construction on business model innovation with the empirical analysis of sectoral data-led innovation processes, e.g. in education, open data, mobility or the creative industries. Today’s production of infinite amounts of data by humans has a lasting impact on how business models are designed, even forcing well-established market participants to rethink and alter their business models. Data-driven business model innovation is therefore highly relevant for corporate practice and policy.
The term digital sovereignty has been used to describe a new model for people and collectives in the digital world that focuses on competences, duties and rights. The research group uses integrative approaches of practice-oriented design research to investigate the constitution and coordination of personal and collective scope for action and decision-making with regard to the use and appropriation on one hand, and the designability on the other.