Dr. Tatjana Hödl

About

Tatjana Hödl is a research assistant and lecturer at the Institute of Information Systems at the University of Bern, Switzerland. Her research focuses on algorithmic management and user behaviour on social media platforms. During her fellowship at the Weizenbaum Institute, she explores how platform control and exposure to incivility affect the well-being of social media influencers.

Tatjana Hödl holds a PhD in Business Administration from the University of Bern. In her dissertation, she examined how algorithmic governance and community dynamics influence the behaviour and well-being of content creators. Her research interests lie at the intersection of digital labour, platform economies, and social influence in online environments.

Her work has been published in leading international journals and presented at conferences such as Business & Information Systems Engineering, the International Conference on Information Systems, and the Wirtschaftsinformatik Conference. Her study “Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators” received second place for the Kauffman Best Paper Award. She actively contributes to science communication through her podcast, Debunking Information Systems, and is committed to promoting girls in information systems through her involvement in Switzerland’s National Future Day initiative.

Research Group: Well-being in the Digital World (07.07.2025-25.07.2025)