Dr. Tatjana Hödl

About

Tatjana Hödl is a research assistant and lecturer at the Institute of Information Systems at the University of Bern, Switzerland. Her research focuses on algorithmic management and user behaviour on social media platforms. 
As a Fellow at the Weizenbaum Institute, she began researching as early as 2025 how platform moderation and exposure to hate speech affect the well-being of social media influencers. As part of the short-term project “Implications of Using Generative AI in Higher Education,” she is now exploring the transformative impact of generative artificial intelligence (GenAI) on education.

Tatjana Hödl holds a PhD in Business Administration from the University of Bern. In her dissertation, she examined how algorithmic governance and community dynamics influence the behaviour and well-being of content creators. Her research interests lie at the intersection of digital labour, platform economies, and social influence in online environments.

Her work has been published in leading international journals and presented at conferences such as Business & Information Systems Engineering, the International Conference on Information Systems, and the Wirtschaftsinformatik Conference. Her study “Social Media Feedback Dynamics: The Influence of Community and Technology on Content Creators” received second place for the Kauffman Best Paper Award.