Sarah Victoria Mohr
Research Fellow
About
Sarah Victoria Mohr earned her Bachelor's degree in Business Administration from Coburg University of Applied Sciences and her Master's degree in Marketing Management from Hof University of Applied Sciences. Since 2023, she has been a research associate in the Empirical Research and User Experience group at the Institute of Information Systems at Hof University of Applied Sciences, and since 2024, an external doctoral candidate at the University of Bayreuth. Her research focuses on how olfactory stimuli influence consumer experience in Virtual Reality.
Research Group: Education for the Digital World (08.12.-21.12.2025)
Contact
E-Mail
Organisation
Institute for Information Systems at Hof University
Fields of Research
- Consumer bahavior
- Virtual Reality
- Scent
- User Experience