Dr. Annika Baumann

Research Group Lead

Annika Baumann received her bachelor's degree in business administration from Humboldt University (HU) Berlin in 2010, where she further completed her master's studies in business information technology until 2013. As part of her master's thesis, she analyzed the structure and ro-bustness of the internet network using graph-based methods.

From June 2013, she worked as a doctoral student and research assistant at the Chair of Information Sys-tems at HU Berlin. She continued her research on the structure of the Internet in her doctoral thesis, which she completed in April 2018. Other focal points of her doctoral studies were the analysis of user behavior in social media and the prediction of customer behavior in e-commerce.






Weizenbaum-Institut e.V.
  • Positions

    Research Group Lead

    Research Group „Well-being in the Digital World

  • ©Jan Kopankiewicz
  • Fields of research
    • (Social) Network Analysis
    • User Behavior in Online Social Networks
    • Smartphone Behavior
    • Customer Behavior in E-Commerce
    • Data Science


Annika Baumann, Johannes Haupt, Stefan Lessmann (2018) “Changing Perspectives: Using Graph Metrics to Predict Purchase Probabilities” Expert Systems with Application 94, pp. 137-148.

Annika Baumann, Johannes Haupt, Stefan Lessmann (2018) “The Price of Privacy: An Evaluation of the Economic Value of Collecting Clickstream Data”. Submitted to: Business & Information Systems Engineering (BISE), Accepted for publication.

Olga Abramova, Annika Baumann, Hanna Krasnova, Stefan Lessmann (2017). “To Phub or not to Phub: Understanding Off-Task Smartphone Usage and its Consequences in the Academic Environment”. In: Proceedings of the 25th European Conference on Information Systems (ECIS’17), Guimarães, Portugal, June 5th-10th.

Hanna Krasnova, Olga Abramova, Isabelle Notter, Annika Baumann (2016). “Why Phubbing is Toxic for Your Relationship: Understanding the Role of Smartphone Jealousy Among “Generation Y” Users”. In: Proceedings of the 24th European Conference on Information Systems (ECIS’16), Istanbul, Turkey, June 12th-15th.

Annika Baumann, Hanna Krasnova, Natasha Veltri, Yunsi Ye (2015). “Men, Women, Microblogging: Where Do We Stand?”. In: 12. Internationale Tagung Wirtschaftsinformatik (WI’15), Osnabrück, Germany, March 4th-6th, Candidate for the Best Paper Award.