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Dr. Annika Baumann

Research Group Lead
Annika Baumann

Annika Baumann joined the Weizenbaum Institute as research group lead in 2018. Her research mainly focuses on investigating prosocial and antisocial behavior in the digital world, algorithmic systems' influence on individuals' perceptions and behavior, and social media's impact on our well-being. Quantitative research methods such as surveys, experiments, social network analysis, and machine learning are relevant to her work. Annika Baumann studied Business Administration (B.Sc.) and Information Systems (M.Sc.) at Humboldt-Universität zu Berlin. She completed her Ph.D. in Information Systems in April 2018 and received her degree from Humboldt-Universität zu Berlin.

Her work has been published in leading research journals (e.g., Frontiers in Psychology, Journal of Computer-Mediated Communication, Business & Information Systems Engineering) and conferences (e.g., International Conference on Information Systems, European Conference on Information Systems). Furthermore, she is part of the editorial board of Internet Research and served as track chair and associate editor at leading conferences (ICIS, ECIS, WI, PACIS, AMCIS). Regarding transfer activities, Annika gave several talks on her research topics, participated in podcasts, and contributed to newspaper and magazine articles in various outlets (e.g., Christian Science Monitor, WZB-Magazin).


  • Best Associate Editor Award at the "27th European Conference in Information Systems" (ECIS2019), Stockholm, Sweden, 2019.
  • Awarded as best of the exam period in the Bachelor program Business Administration, Humboldt University of Berlin, 2011.

Positions at Weizenbaum Institut

Research Group Lead

Research Focus: Digital Technologies in Society

Research Group „Well-being in the Digital World

Committees and functions

  • Ombudsperson

Fields of research

  • Prosocial online behavior
  • Antisocial online behavior
  • Social network analysis
  • Privacy behavior in the online context
  • Impact of social media on well-being



Annika Baumann, Johannes Haupt, Stefan Lessmann (2018) “Changing Perspectives: Using Graph Metrics to Predict Purchase Probabilities” Expert Systems with Application 94, pp. 137-148.

Annika Baumann, Johannes Haupt, Stefan Lessmann (2018) “The Price of Privacy: An Evaluation of the Economic Value of Collecting Clickstream Data”. Submitted to: Business & Information Systems Engineering (BISE), Accepted for publication.

Olga Abramova, Annika Baumann, Hanna Krasnova, Stefan Lessmann (2017). “To Phub or not to Phub: Understanding Off-Task Smartphone Usage and its Consequences in the Academic Environment”. In: Proceedings of the 25th European Conference on Information Systems (ECIS’17), Guimarães, Portugal, June 5th-10th.

Hanna Krasnova, Olga Abramova, Isabelle Notter, Annika Baumann (2016). “Why Phubbing is Toxic for Your Relationship: Understanding the Role of Smartphone Jealousy Among “Generation Y” Users”. In: Proceedings of the 24th European Conference on Information Systems (ECIS’16), Istanbul, Turkey, June 12th-15th.

Annika Baumann, Hanna Krasnova, Natasha Veltri, Yunsi Ye (2015). “Men, Women, Microblogging: Where Do We Stand?”. In: 12. Internationale Tagung Wirtschaftsinformatik (WI’15), Osnabrück, Germany, March 4th-6th, Candidate for the Best Paper Award.


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