Marcus Scheiber, M.A.

About

Marcus Scheiber is a research associate in the DECORA (Decoding Online Right-Wing Antisemitism) project at the Weizenbaum Institute for the Networked Society. Within the broader DAYVid consortium, he investigates how antisemitic communication strategies on YouTube are constructed multimodally, through the interplay of language, visuals, and platform logics. His work focuses on far-right and New Right contexts and on coded visual and narrative patterns.

Trained as a discourse semiotician, he combines critical discourse analysis, internet linguistics, corpus linguistics, and multimodality research. His research bridges antisemitism studies and digital media analysis, examining how implicit, visually embedded, and algorithmically amplified forms of hate speech emerge in videos, memes, and comment sections. Methodologically, he integrates qualitative interpretation with corpus-based approaches.

Scheiber is co-editor of Imagery of Hate Online (2025) and has contributed to the advancement of the Decoding Antisemitism framework. His work is embedded in the interdisciplinary research environment of the Weizenbaum Institute and aims to make platform-specific dynamics of online radicalization analytically accessible.

Project: DECORA – Decoding Online Right-Wing Antisemitism